COMMUNITY POSITIONING

- BEYOND LOCATION, LOCATION, LOCATION, A COMMUNITY'S SUCCESS DEPENDS ON ITS UNIQUE SELLING MOJO -

A market study identifies the feasibility and depth of a sub-market need. ‘Community positioning’ is the strategic marketing magic that drives traffic, builds momentum, and transforms the sub-market need into a unique and irresistible solution that surpasses the expectations of targeted buyers through imagery, verbiage, graphics, merchandising, and strategic product and community planning.

David works closely with land planners, landscape architects, house planners, and lifestyle architects to provide ‘an added eye’ to creating interactive and incomparable homes, neighborhoods, communities, and environments for today’s discerning buyers. His background, studies, and professional associations as well as his judging assignments and product tours throughout regions of the southeast, the nation, and overseas contribute to the valuable insights and knowledge he brings to the table.

From originating a community’s name and logo; to telling the community’s story through skillful verbiage and visually-compelling brochures and eye-catching signage; to creating response-driven advertising and picture-perfect web sites and direct-mail campaigns; to orchestrating lifestyle and plan-design graphics for sales-center galleries and trade shows; to articulating the art and science of model-home merchandising, each of David’s marketing elements is designed as a strategic leg-of-the-stool that is the community’s unique marketing proposition. His work is fresh, creative, and appeals to the five senses, delivering memorable impressions and producing measurable results.

Added recognition comes in the form of the over one-hundred local, regional, and national awards-of-excellence that his work has garnered.

 

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